LOGITECH Lettering Campaign
Logitech needed a new look for a new audience. They wanted something “expressive,” “moving,” and “alive” to attract an active lifestyle audience. They love the look of handmade script lettering and want to use studio photography of a live model.
They wanted the rebrand to promote their product, the Logitech G703 Lightspeed gaming mouse.
To appeal to Logitech’s new audience, I created lettering that was sleek and fast, which emphasizes the core features that separates the G703 from other gaming mouses on the market.
Some of the lettering has motion streaks to emphasize the range of motion you get when using the mouse.
